EMBA class 2025-2026
Uri Martins is Chief Executive Officer of Grand Tours Project, a Swiss-based company recognised globally for premium road cycling experiences. A former professional cyclist, he competed internationally for 16 years, including six seasons with an Italian pro team, becoming a two-time Mexican National Champion and securing a place for Mexico at the Rio 2016 Olympic Games. After retiring from professional sport, he transitioned into business and joined Grand Tours Project, becoming CEO in 2020. He successfully led the company through the COVID-19 crisis, strengthening performance, expanding operations across 19 countries on three continents, and securing B Corp certification. He holds a degree in Sports Nutrition and Dietetics.