08 Nov 2024
Students at HEG-FR had the pleasure of a visit from Jérôme Meyer, CEO of ALDI SUISSE AG, as part of their marketing course taught by Professor Etienne J. Rumo.
Jérôme Meyer is the current CEO of Aldi Switzerland and has been with the company for 20 years. As a guest lecturer in Professor Etienne Rumo's marketing course, he explained Aldi's success with Swiss consumers.
Generational influence on sales trends
“You also influence trends; your generation, and especially Gen Z, consume very differently from your parents,” explained Jérôme Meyer during his short lecture. This slightly modified course offers a hands-on approach to the reality of the market, which is unique in Switzerland with a duopoly of two supermarket giants.
Linking theory and practice
This kind of initiative, which creates a link between the professional and academic worlds, is encouraged within HEG-FR, in keeping with the philosophy of practice-oriented training and preparing students for their future roles.
