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Focus on the Ventures in Action projects 2025-2026

Ventures in Action

Ventures in Action

Ventures in Action (ViA) is an innovative teaching module, unique in Switzerland. It was developed by the School of Management Fribourg as part of the Master of Science in Business Administration, major in Entrepreneurship. The program offers students the opportunity to set up their own company, thereby fostering entrepreneurship and innovation in the canton of Fribourg. This experience enriches the theoretical aspects of their education by confronting them with real-world practice. Throughout their project, students are supported by coaches from various fields who are themselves entrepreneurs.

ViA enables students to turn ideas into action by developing a real product or service. Through personalized support and hands-on experience, they acquire skills in entrepreneurship, sales, and customer relations, while testing their offering against market realities and transforming their learning into directly transferable professional competencies.

Salma Fattoum, Associate Professor UAS and Head of the Master’s program

SteinHair

SteinHair is a Swiss brand of natural hair care products, formulated with carefully selected ingredients such as rosemary, peppermint, and castor oil. Its products are primarily aimed at men experiencing the early signs of hair loss.

steinhair.ch
Instagram: @steinhair_shampoo

Deuce

Deuce’s tennis-inspired jewelry and accessories were born from a simple observation: tennis is not just about competition – it also represents identity, memories, and a means of personal development. Deuce’s "Bracelet Origine" incorporates an authentic tennis string, allowing each player to imbue it with their own story and experiences.

deuceclub.ch

Entre Parenthèses

The wellness event service "Entre Parenthèses" aims to organize events focused on relaxation, creativity, and participants’ well-being, combining activities such as yoga sessions and creative workshops to foster personal renewal and balance.

entre-parentheses-evenementiel.ch
Instagram: @entreparentheses.evenementiel

The Blossom Formula

The Blossom Formula is a 100% natural, alcohol-free protective hair mist that nourishes and protects hair on a daily basis. Following a successful launch driven by its distinctive fragrances, the brand continues to expand its offering with new seasonal scents, gradually enriching the product range throughout the year.

Instagram: @theblossomformula